Posts Tagged ‘swimwear’
Bombshell Bikini Comeback
January 16th, 2012
Posted in swimming, swimwear
Since the 1950s, the one-piece swimsuits and two pieces with high-waisted pants and wide-strapped brassiere tops design proved to be popular for summer widely known as the classic ”itsy-bitsy” bikini.
Swimwear brands including Jets, Isola by Megan Gale, Seafolly, Aqua Blu, Gorman, Tigerlily, Baku and Alannah Hill’s swimwear collection launched their designs this month. These are among dozens offering versions of the iconic style popularised by Hollywood bombshells Rita Hayworth, Lana Turner, Esther Williams and Marilyn Monroe in the 1940s and 1950s.
Designer Lisa Gorman said that girls are loving it because it’s fashion forward, but also comfortable and practical. It is also feminine, which is really strong in fashion, plus it emphasizes the figure, its quite supportive, and for the most part in vintage style prints.
Gorman launched her first versions of the bombshell three summers ago and realised instantly she had a hit on her hands as she sold three times as many of them than the smaller, basic bottom.
Mary Lou Scally of Scally & Trombone, Fitzroy retailer, said that sales of her Esther Williams collection, based on the aquatic Hollywood star’s actual two and one-piece swimsuits, were also rocketing.
David Bush, David Jones womenswear general manager, has also reported a brisk business for the bombshell, but predominantly among the younger women. He said that they have definitely seen a rebirth of the high-waisted designs.
At Myer, on the other hand, the look is still limited to more daring customers. Womenswear buyer Vicki Kordatou, said that the styles sold well except that they are still being worn by the fashion-savvy consumers who are not afraid to make a statement at the beach. She also suggests that for those less daring, a hipster brief or tie-side bikini pant is still a very popular option for them to acquire.
Diana Swimwear
January 13th, 2012
Posted in sports gear, swimming, swimwear, watersports
SPORTXS is India’s first and largest most organized ‘Sports Gear’ retail destination to date. At present they proclaimed its appointment as the exclusive vendor of Diana Swimwear in India. The globally highly praised and leading brand of swimsuits and swimming accessories will at the present be made obtainable across all SPORTXS stores in Bangalore, Pune, and Ahmedabad.
Diana Sport tenders functional yet very much fashionable swimwear, and is a brand of choice for world championship swimmers worldwide. Manufactured from exceptional materials that have utmost chlorine resistance compared to other swimwears in the market, their collection of performance level products are backed by cutting edge technologies that centres on contributing factors such as fabric stretch, fit, buoyancy and design. Diana’s swimming accessories that have unique product offerings such as anti-fog goggles that are fitted with anti-fog, powered lenses that facilitate the swimmers’ vision underwater will also be housed at SPORTXS.
Zahir Laliwala, CEO at SPORTXS, commented on the new product range and he said that their customers range from sports hobbyists and enthusiasts to professional athletes and they come to their stores looking for brands across sports categories that will not only enhance performance but also help them avoid injury. To fulfil these customer needs SPORTXS is constantly on the lookout for innovative products such as Diana Swimwear and its range of Swimming Accessories. A trusted leader in this space, we are excited to be appointed as the exclusive retailers for Diana Swimwear in India and will continue to provide quality gear for all.
As the sports in India is branching out, over and above the fame of cricket, other sports like Tennis, F1, Football, Badminton and Swimming are also attaining reputation. SPORTXS in keeping with its sustained promise gives fitness enthusiasts the chance to formulate an informed decision about the necessary gear and equipment in an energetic and organized retail format.
Tanthru Swimwear
January 12th, 2012
Posted in swimming, swimwear
A life without tan lines is now possible with the launch of TanThru.com.au. They are the sole Australian distributor of Tan Through swimwear. The amazing thing about this swimswear is that it’s the only swimwear that allows up to 80% of the suns ultra-violet rays to pass through it, allocating you enough to obtain that all over bronzed look and minimize tan lines.
Some of the advantages of Tan Through swimwear is that it gives an all over tan, but minimises tan lines, its super lightweight which makes it great for maximising your airline baggage allowance, it dries 3 times faster than normal swimwear, and it won’t lose its shape or colour even after long hours in the sun, sea or pool.
Tan Through swimwear is made from an exceptional fabric. It is made using state of the art CAD technology creating millions of small square and diamond shaped apertures that permit up to 80% of the suns ultra-violet tanning rays to get through, and since it has an optical illusionary colouring process Transol fabric it is not see through when worn beside the skin wet or dry.
Any person going out into the sun, still needs to follow sun-safety requirements, notwithstanding what they are wearing. This simply means still wearing a hat in direct sunlight, applying a high SPF factor (15+) with UVA filter and UVB filter protection each two hours, in particular after swimming, not staying in the sun for long periods of time; and avoiding sunbathing between midday and 4pm. The consumer wearing of any of Tan Through swim suits should for all time make certain that they have applied sun cream all over before heading into the sun in very similar manner that you would typically use only for exposed skin and suggested by the sunscreen manufacturer.
Dubai resort opens scuba diving center
April 19th, 2010
Posted in Diving, scuba diving, swimwear
The popular Dubai resort Atlantis, The Palm has opened ‘The Atlantis Dive Centre’, a new world class scuba diving establishment located within the resort.
The five-star scuba diving center has been accredited by the Professional Association of Diving Instructors (PADI) and the establishment offers courses starting from basic “Discover Scuba Diving” to advanced ones such as “Open Water Diver” qualification. Children can also have fun via the junior diver courses offered by the center. They also offer scuba equipment and swimwear.
Prior to exploring the open ocean, tourists and guests can learn the basics of diving via one of the hotel’s specially-made saltwater pools.
Divers certified by PADI can then participate in a half-day trip in the Arab Gulf where they can visit man-made coral reefs and shipwrecks off the coasts of Dubai.
Advanced courses include deep diving, wreck diving, night diving and underwater photography.
The Atlantis Diver is a certified member of the Emirates Dive Association.
Michael Phelps signs multi-year deal with athletic company
February 24th, 2010
Posted in Diving, swimwear
Fourteen-time Olympic gold medalist Michael Phelps of the United States has signed a lucrative multi-year partnership agreement with an athletic clothing company. This was revealed by Under Armour spokeswoman Erin Wendell.
The company’s new campaign will be featuring Phelps. The American swimmer is also expected to wear Under Armour training apparel, footwear and other products whenever he’s on marketing activities or even out of the pool.
An exception of this agreement includes Phelps continuing to wear Speedo swimwear while training in the pool.
Phelps has a long term agreement with Speedo and the partnership has been extended until 2013. This means that Phelps will be wearing Speedo swimwear at the 2012 Summer Olympic Games which will take place in London.
Under Armour is no longer new with these kinds of partnership, having secured deals with Baltimore Raven linebacker Ray Lewis and former Oriole Cal Ripken.
Navy commander orders diving exercises to commence following soldier’s death
December 10th, 2009
Posted in Uncategorized
Navy Commander Admiral Elizer Maromto reportedly ordered the implementation of diving exercises this week after such dives resulted to the death of a navy commando named Gal Azulai last week.
Azulai, a 19-year old soldier from the Flotilla 13 unit was reportedly training for diving maneuvers in enemy ports. He’s been under water for more than an hour and was diving at a depth of about three meters when his companion noticed that he was in distress. This development was shared by navy sources.
An investigation is currently underway on Azulai’s death. As of now, the swimwear and equipment used by the late soldier has been sent to experts to determine if there’s a technical failure involved in the accident. It is yet to be determined whether the death was caused by human error or equipment malfunction