January 16th, 2012
Posted in Since the 1950s, the one-piece swimsuits and two pieces with high-waisted pants and wide-strapped brassiere tops design proved to be popular for summer widely known as the classic ”itsy-bitsy” bikini.
Swimwear brands including Jets, Isola by Megan Gale, Seafolly, Aqua Blu, Gorman, Tigerlily, Baku and Alannah Hill’s swimwear collection launched their designs this month. These are among dozens offering versions of the iconic style popularised by Hollywood bombshells Rita Hayworth, Lana Turner, Esther Williams and Marilyn Monroe in the 1940s and 1950s.
Designer Lisa Gorman said that girls are loving it because it’s fashion forward, but also comfortable and practical. It is also feminine, which is really strong in fashion, plus it emphasizes the figure, its quite supportive, and for the most part in vintage style prints.
Gorman launched her first versions of the bombshell three summers ago and realised instantly she had a hit on her hands as she sold three times as many of them than the smaller, basic bottom.
Mary Lou Scally of Scally & Trombone, Fitzroy retailer, said that sales of her Esther Williams collection, based on the aquatic Hollywood star’s actual two and one-piece swimsuits, were also rocketing.
David Bush, David Jones womenswear general manager, has also reported a brisk business for the bombshell, but predominantly among the younger women. He said that they have definitely seen a rebirth of the high-waisted designs.
At Myer, on the other hand, the look is still limited to more daring customers. Womenswear buyer Vicki Kordatou, said that the styles sold well except that they are still being worn by the fashion-savvy consumers who are not afraid to make a statement at the beach. She also suggests that for those less daring, a hipster brief or tie-side bikini pant is still a very popular option for them to acquire.
Tags: Bikini's Swimsuits, swimwear