Swimwear brands including Jets, Isola by Megan Gale, Seafolly, Aqua Blu, Gorman, Tigerlily, Baku and Alannah Hill’s swimwear collection launched their designs this month. These are among dozens offering versions of the iconic style popularised by Hollywood bombshells Rita Hayworth, Lana Turner, Esther Williams and Marilyn Monroe in the 1940s and 1950s.

Designer Lisa Gorman said that girls are loving it because it’s fashion forward, but also comfortable and practical. It is also feminine, which is really strong in fashion, plus it emphasizes the figure, its quite supportive, and for the most part in vintage style prints.

Gorman launched her first versions of the bombshell three summers ago and realised instantly she had a hit on her hands as she sold three times as many of them than the smaller, basic bottom.

Mary Lou Scally of Scally & Trombone, Fitzroy retailer, said that sales of her Esther Williams collection, based on the aquatic Hollywood star’s actual two and one-piece swimsuits, were also rocketing.

David Bush, David Jones womenswear general manager, has also reported a brisk business for the bombshell, but predominantly among the younger women. He said that they have definitely seen a rebirth of the high-waisted designs.

At Myer, on the other hand, the look is still limited to more daring customers. Womenswear buyer Vicki Kordatou, said that the styles sold well except that they are still being worn by the fashion-savvy consumers who are not afraid to make a statement at the beach. She also suggests that for those less daring, a hipster brief or tie-side bikini pant is still a very popular option for them to acquire.

Diana Sport tenders functional yet very much fashionable swimwear, and is a brand of choice for world championship swimmers worldwide. Manufactured from exceptional materials that have utmost chlorine resistance compared to other swimwears in the market, their collection of performance level products are backed by cutting edge technologies that centres on contributing factors such as fabric stretch, fit, buoyancy and design. Diana’s swimming accessories that have unique product offerings such as anti-fog goggles that are fitted with anti-fog, powered lenses that facilitate the swimmers’ vision underwater will also be housed at SPORTXS.

Zahir Laliwala, CEO at SPORTXS, commented on the new product range and he said that their customers range from sports hobbyists and enthusiasts to professional athletes and they come to their stores looking for brands across sports categories that will not only enhance performance but also help them avoid injury. To fulfil these customer needs SPORTXS is constantly on the lookout for innovative products such as Diana Swimwear and its range of Swimming Accessories. A trusted leader in this space, we are excited to be appointed as the exclusive retailers for Diana Swimwear in India and will continue to provide quality gear for all.

As the sports in India is branching out, over and above the fame of cricket, other sports like Tennis, F1, Football, Badminton and Swimming are also attaining reputation. SPORTXS in keeping with its sustained promise gives fitness enthusiasts the chance to formulate an informed decision about the necessary gear and equipment in an energetic and organized retail format.

Some of the advantages of Tan Through swimwear is that it gives an all over tan, but minimises tan lines, its super lightweight which makes it great for maximising your airline baggage allowance, it dries 3 times faster than normal swimwear, and it won’t lose its shape or colour even after long hours in the sun, sea or pool.

Tan Through swimwear is made from an exceptional fabric. It is made using state of the art CAD technology creating millions of small square and diamond shaped apertures that permit up to 80% of the suns ultra-violet tanning rays to get through, and since it has an optical illusionary colouring process Transol fabric it is not see through when worn beside the skin wet or dry.

Any person going out into the sun, still needs to follow sun-safety requirements, notwithstanding what they are wearing. This simply means still wearing a hat in direct sunlight, applying a high SPF factor (15+) with UVA filter and UVB filter protection each two hours, in particular after swimming, not staying in the sun for long periods of time; and avoiding sunbathing between midday and 4pm. The consumer wearing of any of Tan Through swim suits should for all time make certain that they have applied sun cream all over before heading into the sun in very similar manner that you would typically use only for exposed skin and suggested by the sunscreen manufacturer.

The combination of Audra Stalzer, Stephanie Heutel, Brenda Gannon and Jenna Rutecki finished the 200-yard medley relay for 1:56:89 sporting snazzy bikinis, landing them on the third place.

Stalzer likewise enjoyed her third place when she finished the 200-yard breaststroke for 2:34:26 and the 200-yard individual medley with a mark of 2:18:23.

The second place was snatched by Jordan Moon as he finished the 1000-yard freestyle race with a mark of 11:06:41 placing him behind WIU’s Lauren Trondle who reached the finish line with a mark of 10:58:69.

The UALR Trojans had two other second placers. Gannon finished the 500-yard freestyle with a mark of 5:23:35 while Heutel finished the 100-yard freestyle with a mark of 57:32.

Though the UALR Trojans finished their first day with a second place, they are eager and determined to return to action on the 25th when they host the Rhodes and Hendrix at the Donaughey Center Natatorium. The fight will begin at 1 p.m.